Wife · Mom · Creator · Gen X · Navigating Midlife
The creator for brands that actually serve women 40+. UGC creator for brands that make midlife easier for women 40 and over. Skincare, wellness, and the everyday products that earn a spot in your cart. I'm 48, a wife and mom living midlife in real time. The energy shifts, the routines that actually hold up, the products that either work or get returned. The women watching know the difference.
I started making content because people kept asking me what I use and whether it was worth the money.
I am a wife, a mom to a five-year-old, and a cybersecurity engineer of twenty plus years. I am 48 and in perimenopause, doing all of it at once and paying close attention to what works. All of that shows up in the work, and it is the reason the work lands.
Over the years I became the person people came to when they wanted to know if something was worth it. That follows me into every product I pick up. Brands get someone who has already lived the problem their product solves.
People tell me my videos feel like talking to a friend. I take that as the highest compliment, and I make them that way on purpose.
This is not research for me. I am living it. 92.5% of my audience is already over 35, and 43.6% sit right in the 45 to 54 bracket. That is who brands in this space are trying to reach, and they are already watching.
My shelf is built from ten years of paying attention. I know what holds up on mature skin because I have been testing it on mine. I am in perimenopause. That specificity is what makes brands in this space trust me, and what makes audiences buy.
I have a 5-year-old and a demanding career. When I show something that made our mornings easier or our home calmer, audiences feel the difference.
Twenty years in a technical career means I can tell when something is genuinely useful and when it is just new. I show the apps and tools I actually keep, and I explain them in plain language for people who do not want a tutorial.
The video that stops a scroll. Your product through a voice brands actually trust.
Warm and direct, with the specifics people want to know. These work because the person on screen sounds like someone you already trust. I get genuinely excited about things I like, and I say so without overselling.
1 final edited video · 1 hook · captions · 1 revision round
MP4 · vertical 9:16 for TikTok, Reels, Shorts
48 to 72 hours from brief approval
Close, clear product footage your editors can actually cut with.
People want to see a product before they trust it. So I film in close and unhurried, long enough on screen for someone watching to decide they want it. Texture, finish, how it catches the light, how it actually moves when you use it. Multi-angle coverage is included at Signature tier and available as an add-on to Starter.
1 final edited demo · b-roll cuts · 1 revision round included
MP4 · vertical 9:16 and square 1:1 available on request
48 to 72 hours from brief approval
Clean visuals. A voice that guides rather than sells. Ideal for paid placements.
A clean visual showcase with a voice that guides rather than sells. Ideal for paid campaigns where the product needs to lead and the narration needs to feel considered and unhurried. I record until it sounds effortless.
1 final edited video with recorded VO · 1 revision round included
MP4 · vertical 9:16 · raw audio file available as add-on
72 hours from brief and asset approval
The format that consistently outperforms. Thirty days, documented from day one.
A 30-day product test on skin that is already well cared for. The most useful thing a brand can show is that a product earned a place in a routine that was already working.
1 final edited video · day one through day thirty narrative · 1 revision round
MP4 · vertical 9:16 · 30 to 60 seconds
72 hours from brief and product receipt
Additional hooks $50 each. No guessing which creative wins.
The first two seconds determine everything. Additional hooks beyond what is included in your package are $50 each. Starter includes one hook. Signature includes two. Buy more here or bundle into a package.
$125 for a set of 3 hooks on one base video, or $50 each individually · matching CTAs available
MP4 · each variation delivered as a standalone file
48 to 72 hours per set of 3 hooks
Organized, high-quality unedited footage ready for your in-house team to cut.
High-quality unedited footage your team can repurpose across formats, campaigns, and channels. Delivered organized and ready to cut. Available as an add-on to any package.
Full unedited files · organized by angle and take · labeled for easy editing
MOV or MP4 · delivered via Google Drive or WeTransfer
24 to 48 hours
Send me your brief or simply introduce the brand. I read everything carefully and reply within two business days.
We discuss deliverables, usage rights, timeline, and tone. I ask good questions because the brief is where great content starts.
I film with intention, edit with care, and deliver clean final files before the deadline. Always.
Final files ready for immediate use. One revision round included, raw footage available on request.
Wife, mom to a five-year-old, and in the middle of perimenopause myself. Twenty years in a demanding career, navigating shifting energy and a skincare routine that has to hold up. In every niche I work in, I am not performing the target consumer. I am her.
Twenty years in systems engineering taught me to deliver under pressure and hit every deadline. You get clear communication, files when I said they would land, and no chasing me down for an update.
92.5% of my viewers are over 35 and 43.6% sit in the 45 to 54 bracket. 65% are women and 76.2% are in the US. Most creators have to guess whether a brand's customer is watching. I can show you.
Every video I make is structured from the hook backward. I study what is working in each niche, test opening lines, and treat the first two seconds as the only ones that matter until I have earned the next thirty.
The best UGC feels like overhearing a conversation between two people who trust each other.Kelly KaRon, on what she creates
Base rates start at $150 per video. Packages, bundles, and retainers available. Usage rights for paid advertising are quoted separately and not included in base rates.
Everything you need to decide if we are the right fit, without a single email required.
I work across four focused niches: midlife wellness and hormonal health, skincare for mature skin with specific expertise in perimenopause, parent hacks and family life with a young child, and the tools and apps that make all of it easier. I bring twenty years in a technical career to how I test things, which means I am hard to impress and specific about why something works.
Yes. All base packages include 3 months of organic usage on brand-owned channels. Usage rights for paid, boosted, or whitelisted media are priced separately and we discuss that once we are aligned on the project scope. Just mention it when you reach out.
I am a Gen X woman, married, in perimenopause, raising a 5-year-old, with 20+ years navigating a demanding career. 92.5% of my audience is already over 35, and 43.6% sit right in the 45 to 54 bracket. That is who brands in this space are trying to reach, and they are watching already. The credibility that comes from living this life is something a younger creator cannot manufacture.
My standard turnaround is 48 to 72 hours from brief approval. The Launch Trio bundle ships on a priority 5 to 7 day schedule. Rush delivery under 48 hours is available for an additional 30% fee.
I deliver all videos as 9:16 vertical MP4 files optimized for TikTok, Instagram Reels, and YouTube Shorts. Raw footage packages are available if your in-house team needs unedited files to cut themselves.
For product review, demo, and before-and-after content, yes. I film with the actual product, not a prop or stand-in. Shipping details are confirmed during our alignment conversation. For voiceover content or hook variations built over existing brand footage, no product shipment is needed.
Email me at KellyKaRonUGC@gmail.com with your brief or a simple introduction to the brand. I read everything carefully and reply within two business days.
If you are building a content strategy and want a creator who shows up prepared, delivers on time, and brings something real to every product she touches, I would love to be part of what you are building.
